-http://www.itcanwait.com/all
AT&T’s “It Can Wait” campaign has generated hundreds of millions of social impressions and actions over the past two years, but no tangible results. The lack of results illustrates how difficult it is for brands that are successful on social media to affect change in the real world.
-http://www.projectyellowlight.com/
Project Yellow Light has thought of a clever way to get young people to spread the awareness of the dangers of TWD. They offer a video competition urging young people to make an awareness video about the effects of TWD. The top 3 winners receive a scholarship toward college. It has created a lot of entries which they share on their site.
-http://stoptextsstopwrecks.org/
Through the internet, it shares a variety of facts, tweets, and videos to help spread awareness of TWD. It especially targets social media accounts.
The outdoor advertising campaign uses disturbing photography to shock people out of talking to their friends and families on the phone while they are driving. Men and women are shown grimacing as blood spurts out from their telephones. The tag line: “Don’t talk while he drives. ” Successful.
-http://news.motorbiker.org/blogs.nsf/dx/ads-preventing-people-from-texting-while-driving—weird.htm
The Blue Hive PR agency in the UK created the following advertisements for the Brake organization (a road safety charity organization) to condition people not to text/SMS while driving their cars. Not very successful, creepy and cheesy appearance.
http://adage.com/lp/top15/#backtostart
Reflects Chipolte’s decision of using sustainable/humane farming over industrialized farming practices.
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