First Things First Sprint

For my First Things First manifesto response, I chose to illustrate the idea of how most people focus on graphic design being used for advertisements, instead of more important issues in the world. I decided to layer and mix together the content of the manifesto in a really ugly billboard advertisement. A couple stop and focus their attention on this useless billboard and completely ignore a homeless man nearby. It brings awareness to the idea that graphic design would benefit the world immensely if it focused more on social and cultural crises such as the homeless community.

Campaigns

-http://www.itcanwait.com/all

AT&T’s “It Can Wait” campaign has generated hundreds of millions of social impressions and actions over the past two years, but no tangible results. The lack of results illustrates how difficult it is for brands that are successful on social media to affect change in the real world.

-http://www.projectyellowlight.com/

Project Yellow Light has thought of a clever way to get young people to spread the awareness of the dangers of TWD. They offer a video competition urging young people to make an awareness video about the effects of TWD.  The top 3 winners receive a scholarship toward college.  It has created a lot of entries which they share on their site.

-http://stoptextsstopwrecks.org/

Through the internet, it shares a variety of facts, tweets, and videos to help spread awareness of TWD. It especially targets social media accounts.

http://www.transportgooru.com/2010/05/dont-talk-while-he-drives-bangalore-city-in-india-delivers-distracted-driving-message-with-stunning-visuals/

The outdoor advertising campaign uses disturbing photography to shock people out of talking to their friends and families on the phone while they are driving. Men and women are shown grimacing as blood spurts out from their telephones. The tag line: “Don’t talk while he drives. ” Successful.

-http://news.motorbiker.org/blogs.nsf/dx/ads-preventing-people-from-texting-while-driving—weird.htm

The Blue Hive PR agency in the UK created the following advertisements for the Brake organization (a road safety charity organization) to condition people not to text/SMS while driving their cars. Not very successful, creepy and cheesy appearance.

http://adage.com/lp/top15/#backtostart

Reflects Chipolte’s decision of using sustainable/humane farming over industrialized farming practices.

In Progress Crit #2 Infographic

In Progress Crit #1 Infographic

TWD Infographic Content

-Five seconds is the average time your eyes are off the road while texting. When traveling at 55mph, that’s enough time to cover the length of a football field blindfolded. (2009, VTTI)

-Drivers in their 20s make up 27 percent of the distracted drivers in fatal crashes. (NHTSA)

-At any given daylight moment across America, approximately 660,000 drivers are using cell phones or manipulating electronic devices while driving, a number that has held steady since 2010. (NOPUS)

-Headset cell phone use is not substantially safer than hand-held use. (VTTI)

-A quarter of teens respond to a text message once or more every time they drive. 20 percent of teens and 10 percent of parents admit that they have extended, multi-message text conversations while driving.(UMTRI)

-There are three main types of distraction:

• Visual: taking your eyes off the road;
• Manual: taking your hands off the wheel; and
• Cognitive: taking your mind off of driving.¹

texting while driving combines all three types of distraction.

-According to AT&T’s Teen Driver Survey, 97% of teens agree that texting while driving is dangerous, yet 43% do it anyway.

-19% of drivers of all ages admit to surfing the web while driving.

-9 in 10 teens expect a reply to a text or email within five minutes or less, which puts pressure on them to respond while driving.

Texting While Driving Causes:

– 1,600,000 accidents per year – National Safety Council
– 330,000 injuries per year – Harvard Center for Risk Analysis Study
– 11 teen deaths EVERY DAY – Ins. Institute for Hwy Safety Fatality Facts
– Nearly 25% of ALL car accidents

Texting While Driving Is:

– About 6 times more likely to cause an accident than driving intoxicated
– The same as driving after 4 beers – National Hwy Transportation Safety Admin.
– The number one driving distraction reported by teen drivers

Texting While Driving:

– Makes you 23X more likely to crash – National Hwy Transportation Safety Admin.
– Is the same as driving blind for 5 seconds at a time – VA. Tech Transportation Institute